Tuesday, September 27, 2011

Fat America

Welcome back true believers! It has been awhile, but I have found inspiration in the latest Activision video game release. Let me first state that I am all for video games. Hell, gamers cracked the protein strain for AIDS for Pete's sake! Modern Warfare is actually one of my favorite games to play, and with MW3 on the way I know I am going to log some major hours.

Being a fan of video games, and MW specifically, what brings my fingers to keys? The upcoming November 8th release of MW3 has now been pushed in to overdrive. Activision has partnered with PepsiCo in a plot to make gamers fatter and more sedentary than they have ever been. The partners announced today that they will offer double experience points in 15, 45, and 90 minute increments to people who buy 20oz bottles, 12 packs, or Evil Empire exclusive 20 packs of Mountain Dew. Bonuses will be awarded for buying Mountain Dew and Doritos "combo packs". Hey, how about giving people MORE reason to sit on their ass for longer periods of time?

Modern Warfare 3 is one of the most anticipated games of this year, and people are going to spend MANY hours in front of their televisions building up their experience points. Why not spend that time eating bags of Doritos and slugging bottles of Mountain Dew? Why not join forces with Smith and Wesson and give experience points for the purchase of firearms that are in the game? It isn't like anyone would get off their fat ass and go use it...it has to be safe, right? Why stop there? Let's give out bonuses on marshmallow packages for the Ghostbusters game. Let's make America fatter and lazier than they have ever been before!

Product placement in movies and video games is obviously not enough anymore. Now we need to convince Fat America that the more they eat and drink crappy foods and beverages, the better they will be at video games? I say nay nay...I am calling for a boycott of Doritos and Mountain Dew until this craziness is over. I am not asking anyone to eat healthier, I know that is a crazy thought... just switch brands for a few months. Drink Mello Yellow and eat Bravos for awhile, give the competitors a chance. Oh, and for all the gamers reading this...earn your XP the old fashioned way..play the game like the rest of us! Until next time kids...Stay Salty.

-Salty Dog

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